Samantha helps clients commercialise innovations through her company Calibrate M Pte. Ltd. From advising Global 500 and public sector leadership teams to rolling up her sleeves in digital and tech startups, she helps her clients launch products that drive new revenue streams.

Keynote Speaking

An experienced presenter, Samantha is available for keynote speaking engagements from small groups to large conferences. Confident and engaging, she brings humour to her talks and helps audiences take a more objective look at product strategy and product marketing.


For product teams looking for a 'customer champion' to fill their product marketing gaps, Samantha is available on a freelance contract. Expert in research and analysis, she combines customer insights with diverse industry and client datasets to get to the heart of customer needs. With her sharp commercial acumen, she helps businesses save time and deliver better product-market fit.