Mark Twain once said, “I didn’t have time to write a short letter, so I wrote a long one instead.” Your key messages are like writing the short letter – you have to invest the time to get it right. The value of key messages are often overlooked by product teams but they’re actually very useful in guiding and creating consistency across all collateral and touch points.
Connect or follow Samantha on
Resident in Singapore and Switzerland. Australian and British citizen. Global consultant
111 North Bridge Road,
#08-19 Peninsula Plaza,